H&M Studio AW25 will be available from 25 September in selected stores and on hm.com, featuring a collection that plays with contrasts. From the brutalism of São Paulo to the minimalism of Stockholm, it combines tradition and modernity in feminine silhouettes that mix rigidity and softness.
The collection explores the rawness of materials. Seams, linings and fastenings are left exposed in dresses, knitwear, leggings and coats. Details such as unfinished edges, peplums, draped backs and visible zippers stand out on jackets, blouses and trousers, highlighting the construction of each piece without artifices.
Key pieces include tailored blazers with matching skirts and pencil skirts with sequin and mesh panels. There are also more relaxed options, such as brown denim jacket and jeans sets, or nylon balloon-shaped jackets.
The palette mixes strong tones —brown, rust, navy, black and grey— with soft accents in red, lingerie pink and sky blue. Materials range from wool and denim to nylon, reinforcing the blend of tradition and modernity.
Accessories complete the aesthetic. Highlights include Wader heeled boots in dark brown leather with removable buckles, oversized black boots, a large burgundy leather bag, and blue leather gloves.
“Complexity takes precedence over simplicity in the Autumn/Winter 2025 collection. We drew inspiration from the tropical brutalism of São Paulo and the minimalism of Stockholm to create striking silhouettes. The collection also embodies a strict yet delicate femininity, reflecting today’s multifaceted woman who constantly explores new paths,” says Linda Wikell, H&M conceptual designer.
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