Ayo Edebiri, new ambassador for Chanel under Matthieu Blazy

Chanel has appointed Ayo Edebiri as its first ambassador under the creative direction of Matthieu Blazy, just ahead of his debut at the helm of the house during Paris Fashion Week SS26. A partnership that feels as natural as it is powerful: talent, intelligence, and character meeting the heritage of an icon.

Edebiri, an actress, director, and screenwriter, has established herself as one of the most compelling voices of her generation. Her work on The Bear and After the Hunt demonstrates a sharp perspective and a way of understanding storytelling that is both visceral and human. Now, that same energy is translated into the world of Chanel, in a connection said to stem from mutual admiration between Blazy and the artist.

The partnership will be made official on 6 October, when Ayo Edebiri attends the spring/summer 2026 show at the Grand Palais in Paris, marking the beginning of a new era for Chanel.

In a time when fashion seeks authenticity and narrative, the alliance between Edebiri and Blazy represents more than a collaboration. Chanel opens itself to the present, with Ayo Edebiri as an ambassador who embodies what it means to be modern without renouncing essence.