GCDS presents ‘The Hottie Index’ with Gabby Windey

GCDS returns to New York with ‘The Hottie Index’, its new series of portraits for the Fall/Winter 2025 season, starring Gabby Windey and photographed by Diego Villagra Motta. The energy is raw, fun and unapologetic.

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Gabby, who began her career in reality TV before becoming one of the internet’s new divas, represents exactly what the Italian brand is looking for: women who are not afraid of excess, with a sharp sense of humour and a confidence that borders on madness. Her presence comes across on camera as a sexy parody of today’s digital star system, somewhere between “hot girl” and genuine “I don’t give a fuck”. Exactly the kind of attitude that defines GCDS’s DNA.

The campaign mixes animal prints, gothic pop nods, pole dancer boots, and a reinterpretation of the iconic Comma Notte bag, all within the brand’s provocative universe. In the images, as if Sofia Coppola had shot Euphoria on a motel budget, Gabby plays with the camera in the sexiest way possible.

So yes, ‘The Hottie Index’ is pure GCDS: irreverent, sexy attitude and the confidence of being the coolest thing that ever walked the earth.

The collection is now available at gcds.com, with new pieces being released weekly.