A flagship store at number 37 Velázquez Street.
On Wednesday 15 October, HOFF celebrated its most ambitious moment to date. The brand, born out of streetwear and now an international benchmark for contemporary design, presented SEVEN, the new collection designed by David Tourniaire-Beauciel – one of the most avant-garde creatives on the current scene – with Alexa Chung as the face of the campaign.
The event, which symbolises the beginning of a new era for the Spanish firm, took place at its new flagship store in the capital (Velázquez, 37): a space covering more than 600m2 designed as a meeting point for fashion, art, gastronomy and culture. A hybrid concept that redefines the retail experience from a completely new perspective.
Among the exclusive guests at the event were Najwa Nimri, Milena Smit, Alejandro Gómez Palomo, Martiño Rivas, Maria Bernard, Natalia Lacunza and, of course, Alexa Chung. They all paired their cocktail looks with their favourite silhouettes from HOFF‘s FW25 collection.
We were also there to experience first-hand the choreographed performance that opened the evening with models and dancers in minimalist jumpsuits and neutral tones, giving SEVEN sneakers centre stage. From there, the experience flowed between DJ sets, cocktails, champagne and art in motion.
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