Kim Kardashian is back in the arena where it all began: beauty. And she’s doing it with surgical precision. During her appearance on the Call Her Daddy podcast, the entrepreneur confirmed the relaunch of SKIMS Beauty, a new extension of her creative universe that promises to redefine the standard of functional luxury.
After SKKN by Kim officially ceased operations last June, rumours of a comeback began circulating among fans, insiders, and beauty editors alike. Now it’s official: the new SKIMS Beauty is on its way. And it won’t be a simple re-edition of products, but a complete reconstruction of the aesthetic DNA that catapulted Kim to the forefront of the global conversation on beauty, identity, and desire.
Kim made it clear: this new chapter is about evolution. In the interview, she explained that the project seeks to capture the spirit of her first line, KKW Beauty, but elevated to the precision and industrial quality that now defines SKIMS. “I’m bringing back what I know works,” she said. “But this time, we’re doing it bigger, stronger, more powerful.”
The story behind this relaunch is almost a parable of creative control. Kardashian sold her former brand, bought it back, and decided to rebuild it under her own umbrella. A move that speaks not only to business strategy but also to narrative power: Kim isn’t simply selling makeup—she’s writing the definitive version of her empire.
The new SKIMS Beauty follows the same philosophy that has turned SKIMS into a global reference for inclusive design and aesthetic engineering. The line promises high-performance products, sensorial formulas, and minimalist packaging that translates contemporary luxury into visual purity.
Among the first confirmed launches are the iconic KKW Beauty lip liners, true cult objects for contour and nude lovers. But Kim teased that this new era will go far beyond makeup: “Fragrance and makeup—all the things,” she revealed on the podcast.
This suggests an expansion towards a complete SKIMS beauty ecosystem, where body, skin and scent merge under a single aesthetic narrative: clean, sensual, and deeply aspirational.
The return of SKIMS Beauty consolidates an idea Kim has been perfecting for years: her transformation into a total brand, where fashion, beauty, and wellbeing coexist under a coherent, sophisticated, and global vision. If SKIMS redefined shapewear and the contemporary body, SKIMS Beauty aims to do the same for the face, the ritual, and the identity.
Her influence is undeniable: every rebrand, every relaunch, every public gesture becomes a case study in cultural strategy. With this new chapter, Kim isn’t just reclaiming her beauty line—she’s reclaiming control of her own narrative.
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