CASA TOUS begins a new chapter in the history of the jewellery house.
Located at 99 Paseo de Gracia, TOUS‘s new flagship store is designed as a living space that celebrates the brand’s heritage and the creative spirit of Barcelona. It has more than 150 square metres of space, divided between the group’s three lines: TOUS, TOUS Atelier and SUOT Studio, in an environment that blends tradition, innovation and a deep respect for craftsmanship.
The interior design is a love letter to the Catalan capital. Every detail—from the reinterpreted trencadís mosaic to the latticework and stucco—pays homage to Barcelona‘s modernism and artisanal heritage, reimagined through a contemporary lens. Thirty years after first opening on the same street, TOUS returns to its roots with a concept that redefines luxury from an emotional and local perspective.
At the heart of the space, the large jewellery workshop, visible from the street, invites visitors to discover the creative process in real time. Visitors can customise, repair or even create their own pieces through the Craft & Care service or the Métiers experience, guided by expert artisans.
The new concept also incorporates The TOUS Room, a space conceived as a meeting point between disciplines. Designed to host collaborations with artists, designers or emerging brands, this flexible and ephemeral environment is transformed with each intervention. The first to inhabit it is SUOT Studio, which inaugurates the space with Refracta, an immersive installation where light becomes living matter, a symbol of transformation and inner renewal. This experience will remain open to the public until December.
What are you waiting for? Come and visit!
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