Confidence, attitude and technology at the service of style.
Ray-Ban and Meta have signed up two iconic creative women for their latest global campaign, which projects a vision that ensures the future is not imagined, it is worn. Doja Cat and Teyana Taylor thus become the new manifesto of radical self-expression under the direction of Lope Serrano and posing for William Arcand, Larkin Seiple and Chris Ripley.
The proposal transports viewers to a universe where the present is experienced in an accelerated, almost cinematic way, with technology fully and effortlessly integrated into real life.
In Los Angeles, Doja Cat rides a lowrider bicycle while her Ray-Ban Meta sunglasses capture the world in crystal-clear definition. In New York, Teyana channels the electric energy of her city, dancing and letting her creativity run wild.
The new generation Ray-Ban Meta (Gen 2) doubles battery life, incorporates a 12 MP 3K ultra-wide-angle camera and advanced Meta AI features such as Hyperlapse, slow motion and real-time translation. Available in Wayfarer, Headliner and Skyler styles, with colours such as Shiny Cosmic Blue and Mystic Violet, they invite the wearer to create without limits.
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