The holiday season is here, and Orebella is celebrating with a new campaign fronted by its founder, Bella Hadid. The launch coincides with the arrival of the perfume line in the Middle East. With this move, the brand marks a new phase in its pursuit of olfactory innovation.
Following its expansion into the UK and Mexico, Orebella continues to grow on the international stage. Its next destination is the Middle East, where it will open stores in Kuwait, Dubai and Saudi Arabia. In partnership with Ulta Beauty, these retail spaces will feature products from more than 300 brands, strengthening the label’s commitment to a solid global presence.
Orebella stays true to its “skinification of scent” philosophy. Its fragrances are alcohol-free and formulated with skin-friendly ingredients, including snow mushroom and oils such as shea and jojoba. These components provide hydration, help extend the longevity of the scent and are suitable for all skin types.
To celebrate its collection of five bi-phase perfumes, the brand unveils a VHS-style holiday campaign. Its aim is to highlight the character and notes of each fragrance. Designed with gifting season in mind, “WINDOW2SOUL”, “SALTED MUSE”, “BLOOMING FIRE”, “NIGHTCAP” and “ETERNAL ROOTS” are ideal options for those looking to expand their scent wardrobe.
Bella Hadid expands the Orebella universe with ETERNAL ROOTS.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram