Valentino brings the DeVain into the digital arts

Maison Valentino reaffirms its belief that fashion is, indeed, a form of art. This time, the house does so through the digital realm. The project places the Valentino Garavani DeVain at the heart of a new creative exploration. To achieve this, the maison invites nine international artists to reinterpret the bag using experimental visual techniques. The result is a series of works that could easily belong in a museum, even though they were created specifically for the screen.

This first chapter reveals five of the artists: Thomas Albdorf, Enter The Void, Paul Octavious, Albert Planella and Tina Tona. The remaining four will be unveiled in early December, maintaining interest and setting the stage for the next instalment.

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One bag, many perspectives

Each artist approaches the DeVain from a different angle, and as a result, the bag becomes both protagonist and portal into other worlds. To begin with, Thomas Albdorf creates studio-based videos in which the bag reflects across mirrored surfaces; the DeVain duplicates, shifts and moves between the real and the imagined.

Next, Enter The Void turns to artificial intelligence to build a hybrid space that merges desert and ocean. In this impossible setting, floating fish and floating bags appear as though they belong to a surreal dream.

Then, Paul Octavious draws inspiration from classical painting and places the DeVain within animated digital compositions reminiscent of 16th-century art. With the help of AI, he transforms static scenes into immersive pieces, to the point where one almost forgets that the image still revolves around a handbag.

For his part, Albert Planella blends AI with cinematic language. His vision moves between clarity and dream, presenting the DeVain as an object in constant transformation, marked by a soft, poetic tone.

Finally, Tina Tona works with collage and animation, mixing precision with chaos. Through this contrast, she reveals new ways of observing the bag.

Fashion and technology in the same dialogue

Together, these interpretations build a multifaceted portrait of the DeVain. It is no longer just an accessory, but a meeting point between design and art. Furthermore, the project continues Valentino’s exploration of the relationship between the human and the digital. In an era shaped by AI, the initiative demonstrates that technology does not replace creativity — it expands it.