Gucci to present its Cruise 2027 collection in New York

Gucci has confirmed that it will present its Cruise 2027 collection in New York on 16 May 2026. It will be one of the most eagerly awaited shows of next year and will mark Demna’s first Cruise collection for the Italian fashion house. Following his debut on the catwalk last February, the creative director has already brought about a clear change in Gucci’s aesthetic language.

The presentation aims to unite the brand’s artisanal heritage with Demna’s own vision. His approach blends a contemporary and direct look at visual culture with his subversive style. Everything points to a Cruise collection that will go beyond the usual, combining the idea of travel with the strong and vibrant energy of New York.

A strategic and symbolic setting

The choice of New York is not only aesthetic. It also responds to a strategic objective. According to Bain & Company, the luxury market in the United States is experiencing a period of strength thanks to strong domestic demand. Altagamma also forecasts 4.5% growth in North America by 2026, driven by an increase in the number of people with high purchasing power.

Presenting a fashion show of this magnitude in one of the world’s major financial and cultural centres puts Gucci in a key position. The firm is thus preparing to take advantage of a market that will continue to grow and has a major impact on its future.

The decision also has historical significance. New York was the city where Gucci opened its first store outside Italy in 1953, a step that marked the beginning of its global expansion. With this new presentation, the House returns to a place that for decades has represented creativity, modernity and cultural dialogue.

A new era for the House

Founded in Florence in 1921, Gucci continues to redefine luxury under the leadership of its chairwoman and chief executive officer, Francesca Bellettini, and the artistic direction of Demna. The House remains committed to innovation, Italian craftsmanship and contemporary creativity. Today, it is part of the Kering luxury group, which manages some of the most influential brands in the sector.

Cruise 2027 is presented as an essential chapter in this new era. It is a return to the origins and, at the same time, a push towards the future of Gucci.

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