GCDS celebrates Christmas by reviving one of the most emblematic spaces in Italian life, the tobacconist’s. The brand transforms a shop in the Isola neighbourhood of Milan into a meeting place that pays tribute to Milanese culture.
The intervention turns the tabaccheria into a dynamic place. For several weeks, the public will be able to participate in karaoke sessions, card tournaments and games of tombola, the Italian version of bingo. The programme is inspired by local traditions and reinforces the idea of community that defines the city.
To accompany this experience, GCDS is launching a special collection of gadgets. These items are designed to be given as gifts during the festive season and reflect the brand’s slogan, “toys for adults”.
Among the items on offer are an Answer Ball, a deck of cards with hentai graphics, porcelain ashtrays, key rings, stickers, postcards and a tombola set in collaboration with Outpump. The range also includes culinary products such as Sant’Eufemia extra virgin olive oil and ‘Trittone’ panettone, created in collaboration with Casa Infante. In addition, the brand has teamed up with Ploom to create a device bag inspired by the Comma Notte.
The GCDS Tabaccheria will be open every day from 20 November to 18 December in Via Pietro Borsieri, Milan. The full programme and collection are now available on the brand’s official website.
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