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Aimé Leon Dore captures the season with its adorable Holiday Campaign 2025

Aimé Leon Dore unveils its Holiday 2025 line featuring Buddy Bear, new Unisphere pieces, festive accessories and exclusive collaborations.

Aimé Leon Dore
Aimé Leon Dore

Aimé Leon Dore once again showcases its refined aesthetic with the release of its Holiday 2025 collection. The brand introduces the offering through a campaign rooted in nostalgia and warmth. To achieve this, it brings back its iconic Buddy Bear, one of the most beloved symbols within the ALD universe, who returns to lead this festive drop filled with seasonal details and gift-ready pieces.

The holiday collection arrives alongside a new edition of Unisphere Kids Apparel. This line reimagines the brand’s classic codes for younger audiences and, this year, becomes the heart of the campaign. The new Unisphere Kids stand out for their charm, cementing some of the sweetest visuals ALD has shared to date.

Alongside the apparel, Aimé Leon Dore expands its offering with croc-embossed leather accessories, soft plush toys and a selection of decorative objects designed for the festive season. Among them are the Unisphere Snow Globe and ornaments inspired by the brand’s Porsche collection, pieces that enhance the warm and celebratory spirit of the holidays.

The campaign also marks the debut of two major collaborations, with Olympiacos F.C. and Mitchell & Ness. Both capsules preserve ALD’s elegant and athletic identity. Standout pieces include the Varsity Jacket created with Olympiacos and the Artisan Hockey Jersey developed alongside Mitchell & Ness, bringing together fashion, heritage and sporting culture.

The Holiday 2025 collection is now available on Aimé Leon Dore’s official website and in its flagship stores.

Aimé Leon Dore celebrates “The World’s Borough” in its fourth FW25 instalment.

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