The creative relationship between A$AP Rocky and Matthieu Blazy is entering a new phase. Chanel has confirmed the artist as its new ambassador, a move that formalises a connection that has been growing for years and is now fully integrated into the French fashion house.
Blazy shared the news via his Instagram stories. In his message, he highlighted Rocky’s talent and sensitivity, as well as his ability to bring depth to every project. For the designer, the musician is ‘an incredible artist’ and also ‘an exceptional human being’, qualities that make him, he says, an ideal addition to Chanel.
A partnership with history
The union between the two is not new. Rocky has been a constant presence during Blazy’s tenure, both in the front row and in Bottega Veneta campaigns. His style, which blends refined luxury and urban energy, has been in line with the creative director’s vision from the outset. Therefore, his official arrival at Chanel was only a matter of time.
Rocky also expressed his respect for Blazy. He said that his approach to design drives fashion forward. He noted that his pieces are ‘sensitive and strong,’ connected to reality but capable of sparking the imagination. The artist expressed enthusiasm for this new phase together.
A strategic move for Chanel
The appointment capitalises on Rocky’s global influence. His impact on music and hip-hop culture has made him a style icon. Chanel seeks to expand its reach to more diverse and active audiences with him. His presence brings a new echo to the brand’s discreet and artisanal language.
The union between A$AP Rocky and Blazy promises to mark a change of energy within Chanel. The classic elegance of the house will now dialogue with the creativity of a key figure in contemporary fashion.
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