Miu Miu Beauty presents Miutine, its new feminine fragrance. The campaign is led by the Spanish actress and brand ambassador, Anna Castillo, who reflects the fragrance’s free, youthful and irreverent spirit. In the video, the actress embarks on a sensorial journey to explore what it means to be a Miu Miu woman today.
Castillo shares her vision through intimate self-expression: “Miutine represents being brave, trying without asking for permission and risking failure but also success; being able to laugh at oneself, being myself without fearing judgement. My personality doesn’t need justification, only room to grow.” Her words capture the bold and carefree tone that defines the brand’s new olfactory proposal.
A perfume created for oneself
Master perfumer Dominique Ropion signs Miutine. He has crafted a scent that celebrates personal expression and invites the wearer to enjoy it privately. The bottle, a caramel-toned quilted matelassé design, updates a classic chypre structure with a fruity, gourmand twist.
The fragrance opens with a provocative accord of Mara des Bois wild strawberry, juicy and effervescent. A luminous and sophisticated gardenia heart follows. At the base, a sweet brown sugar accord blends with crunchy Bourbon vanilla extract, creating a warm and addictive texture.
Miutine is available in three sizes — 30 ml (€85.00), 50 ml (€122.00) and 100 ml (€167.00) — on the Miu Miu website.
Anna Castillo joins Miu Miu Beauty as its ambassador in Spain.
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