B3TTER RUN CLUB is not a conventional running club. Born in Barcelona, the project has completed the first edition of its tour after stopping in Valencia, A Coruña, Bilbao and Madrid. A journey that reinforces a clear approach, understanding running as a space where the social and the performance aspects coexist within the same movement.
In a context where screens constantly demand attention, B3TTER proposes something radically simple: running together. Being present. Building consistency. The tour did not just move through cities; it also built a real, human and close-knit community, where wellbeing does not start at the starting line, but much earlier.
For B3TTER, performance is not measured only by times. It begins with nutrition, daily habits and a healthy mindset that sustains the process. This vision also translates visually. Fashion, sport and lifestyle come together in a contemporary and honest aesthetic, with real runners, shared effort, collective rhythm and mutual support.
Madrid
The final stop took place in Madrid. It was the point where the social and performance sides fully converged. More than 600 people took part in a 6-kilometre easy run open to everyone, followed by a one-mile track race.
Two members of the community earned the opportunity to compete in the Berlin Marathon. Not as a reward for speed, but as recognition of consistency.
The initiative involved @b3tterfoods, @b3tterrunclub and @nikerunning, brands that support a vision of running where community, performance and an active lifestyle coexist within the same movement.
A tour that has only just begun
Far from defining itself solely as a run club, B3TTER RUN CLUB presents itself as a team and a brand with vision. A project committed to promoting a more active, conscious and accessible lifestyle. The tour is only the beginning of a movement that connects sport, culture and community to show that living better is also something you train.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram