Prada Route: flexible, conceptual and profoundly contemporary

The brand’s new it-bag was unveiled during the Spring/Summer 2026 fashion show.

Prada has been challenging established fashion codes for decades, proposing a grammar of contrasts where what is traditionally associated with femininity is freed from hierarchies and reorganised into an unexpected balance. At the heart of this narrative is the Prada Route, a bag that condenses and embodies Miuccia and Raf‘s exquisite vision.

This design articulates the collection’s discourse, which encompasses functionality through infinite possibilities. Its structure is based on a key element within Prada—the pocket—and transforms it into the main element, volume and shape.

Multiplied, repeated and subjected to precise variations, the pocket functions as a generative principle. It appears in an elongated shopper, in a flexible cube-shaped bag and in a satchel with sealed flaps, where flat pockets create clean, pure and seemingly simple surfaces.

Press stud fastenings reinforce this reference to uniforms and utility, while chiselled details on straps and handles evolve subtly. Functionality is transformed into ornamentation without losing its raison d’être, blurring the line between utility and aesthetics.