Ottolinger presents its Pre-Spring/Summer 2026 campaign, developed around the figure of the older sister as the conceptual axis of the season. Based in Berlin, the firm takes Heidi as its reference point, an archetype that represents experience, frankness and confidence, and translates this into a direct, unpretentious visual narrative.
The campaign opts for a clear and accessible language, with tight framing and minimal staging that draws attention to both the character and the garments. The approach avoids superfluous elements to highlight the attitude and construction of the collection.
Photographed by Heji Shin and styled by Peri Rosenweig, the proposal emphasises the cuts, materials and structure of the pieces. Defined short sleeves, asymmetrical lines and a refined design characterise a collection that reflects the firm and pragmatic point of view associated with the central figure of the campaign.
The Pre-Spring/Summer 2026 campaign is now available on the official website.
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