Drake’s OVO joins WWE for a capsule inspired by wrestling legends

October’s Very Own, the label founded by Drake, unveils a special collaboration with WWE. The project connects premium streetwear with the most iconic history of professional wrestling. The result is a capsule that travels through the eras that defined sports entertainment, from the 1990s to the rise of the Attitude Era.

This collection shines a spotlight on figures who marked an entire generation. Bret “The Hitman” Hart, The Undertaker, The Iron Sheik, Stone Cold Steve Austin and The Rock lead the range. Each becomes a symbol of a time when the ring was all about storytelling, charisma and excess.

One of the key pillars of the project is Canadian wrestling heritage, a direct nod to OVO’s roots. The influence of the Hart family, crucial in developing historic talent, shapes the narrative of the collection, as well as its global impact on wrestling. Even The Iron Sheik finds his place here, with his link to the legendary training in Calgary strengthening that connection.

As the collection moves towards the late ’90s and early 2000s, the rebellious spirit of the Attitude Era takes over the designs. Stone Cold’s defiant attitude and The Rock’s unmatched magnetism blend with OVO’s clean and recognisable aesthetic, while the brand’s owl features as a signature mark.

The OVO x WWE collection will be available from 19 December 2025 at 10:00 am (EST). It will be sold both in OVO’s physical stores and online.