Louis Vuitton's “Art de Vivre” with Pusha T and Jeremy Allen White

Pharrell Williams signs on for the Spring/Summer 2026 men’s fashion campaign.

La Maison presents a story starring two of its most iconic ambassadors: Jeremy Allen White and Pusha T, who embody two distinct yet complementary ways of navigating life’s journey.

Louis Vuitton‘s founding philosophy, L’Art de Vivre, is translated here into a sequence of images that capture the excitement before departure and the liberation that can only be found on the road. Endless roads, railway tracks, viewpoints and landscapes stretching between communities serve as the backdrop for a campaign that celebrates the journey rather than the destination.

Photographed by Drew Vickers, the series adopts almost cinematic viewpoints—from a train carriage or beside a stationary van—to capture those fleeting moments that define the journey.

The collection draws directly from Pharrell Williams‘ personal journeys between Paris and Mumbai, as well as the cultural sensibilities that converge on this global journey. This gives rise to a renewed dandyism, the conceptual axis of the House’s masculine creative direction, which manifests itself in a sun-drenched colour palette that is evocative and deeply sensory.

Pusha T embodies this vision through elegant yet never rigid tailoring. His styles reinterpret the classic wardrobe of the traveller of yesteryear, fusing it with contemporary techniques and innovative textile solutions. The dandy spirit expands into fluid suits, jacquards and embroidery applied to denim, while wide-lapel jackets, pleated trousers and slightly flared silhouettes move between tailoring and sportswear. Garments designed to be worn naturally, following the intuition and spontaneity of those who understand adventure as a way of life.

For his part, Jeremy Allen White brings a more organic, earthy energy, playing with bold combinations of tones and patterns that reveal layers of visual depth. Coffee brown washed denim, sun-faded pastels and handcrafted fabrics create an aesthetic that references both the everyday and the global.

The accessories reinforce this narrative of continuous movement. Trunks, Keepalls, Totes and bags designed to accompany the journey – such as the iconic Speedy P9 – appear as objects that accumulate memories. Handcrafted from lightweight, durable materials, they bear the symbolic mark of the distance travelled, reaffirming Louis Vuitton‘s historic savoir-faire.