A free collaboration.
The line between luxury fashion and virtual worlds continues to blur. This time, Coach takes a decisive step by officially landing in SimNation through a new collaboration with The Sims 4. From 13 January, all players can access a free, exclusive collection included in the base game.
The collaboration introduces nine Coach items with more than 60 colour and pattern options, significantly expanding customisation possibilities within the game. Among the standout pieces are reimagined versions of the iconic Tabby and Brooklyn bags, which have been transformed into home décor objects for Sims.
The collection also includes exclusive outfits and a branded wardrobe trunk. This item introduces new ways to interact within the gameplay.
Unlike previous agreements such as The Sims 4: Moschino Stuff Pack, this release requires no additional payment. All content arrives via a free update, allowing the entire community to access the collection without barriers and reinforcing a more open approach to digital fashion.
Fashion and simulation
For years, The Sims has been a key space for aesthetic experimentation. Official collaborations with brands such as Depop and Moschino, driven by Electronic Arts, coexist with the ongoing work of creators who recreate trends and accessories in virtual form.
Coach’s arrival stands out for its global reach and its direct integration into the base game. More than a simple promotional move, this partnership reinforces fashion as a core part of The Sims’ DNA.
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