Valentine’s Day, the Burberry way.
Burberry presents its new Valentine’s Day campaign focused on the authenticity of relationships and the emotional connection between two people in love. It stars British model Jean Campbell and American artist Orfeo Tagiuri. Both are a real-life couple and long-time friends of the Maison.
The campaign takes place in a London flower shop. From this setting, subtle romantic gestures are shown through everyday scenes. Through a short film and a series of images, Burberry portrays moments of shared intimacy with a close and honest aesthetic.
The connection with the city is key. Iconic architecture and vibrant colours reinforce the brand’s relationship with London. They also reflect contemporary British identity, an essential part of its DNA. Alongside the visual story, the brand presents a special Valentine’s Day product selection. The proposal includes accessories featuring the Burberry Check, such as bags and small leather goods. There are also jewellery pieces, fragrances and knitwear.
Personalisation is one of the main pillars of this edition. Burberry scarves can be embroidered with initials and new brand symbols. In addition, selected jumpers and knitwear offer customisation options. Each piece becomes a unique gift.
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