LEGO x Crocs’ Brick Clog: The Clogs Dividing the Internet

From play to streetwear.

In Paris, it became clear once again that luxury fashion no longer exists in isolation. Between one runway show and the next, with celebrities and unexpected collaborations, one of the most talked-about stories was the alliance between LEGO and Crocs. Two brands few would imagine together, and even less so at Fashion Week.

The collaboration was introduced as part of this new moment where pop culture and streetwear intersect with high fashion. In a week where brands such as Coperni, Balmain or Marine Serre embraced aesthetics closer to the digital and pop universe, LEGO and Crocs decided to take play — quite literally — to the feet.

The result is the Brick Clog, a clog inspired by LEGO’s classic building blocks. It keeps Crocs’ recognisable silhouette, but in a maximalist version: bold volume, bright red colour and four large raised studs on the upper, echoing the iconic LEGO pieces.

The model features a square back strap, a flat synthetic sole and a branded patch. The idea is a fun, collectible object rather than purely functional footwear. In addition, each pair includes a LEGO minifigure with four pairs of mini clogs in red, white, black and pink.

From brick to clog

The collaboration is part of a multi-year global partnership between LEGO and Crocs. According to the official statement, the Brick Clog is the first of several releases planned for 2026 and the following years. The line will include products for both adults and children.

The campaign is fronted by rapper Tommy Cash, known for his provocative style and sense of humour. His image fits the exaggerated tone of the Brick Clog and reinforces the idea that the model focuses more on visual impact than on functionality.

Since its debut, the model has sparked debate, mainly due to its price and its hard-to-ignore aesthetic. LEGO-focused media have gathered mixed reactions online: while some see the cost as excessive, others praise its bold approach.

LEGO and Crocs as cultural brands

Beyond the product itself, this collaboration highlights how LEGO has established itself as a cultural brand rather than just a toy company. In recent years, it has moved between fashion, design and digital culture through projects that favour fun and the unexpected, from fashion collaborations to viral social content, such as hyper-realistic animals made of bricks — including the popular golden retrievers — that function almost as pop icons.

Crocs, meanwhile, has followed a similar strategy, working with designers such as Kiko Kostadinov to position itself within the contemporary fashion circuit.

The initial launch was announced with a price of €199.99 and global availability from 16 February 2026, via Crocs and LEGO.

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