Beauty that endures.
The SHUSHU/TONG label presented its Spring/Summer 2026 collection at Shanghai Fashion Week, and now its official campaign gives visual form to a simple yet powerful idea: “As long as I am beautiful, I am alive.” Inspired by Agnès Varda’s Cléo from 5 to 7, the phrase is not just about aesthetics, but about identity — about how seeing and feeling oneself can be a way of staying upright in a world that sometimes breaks us.
Photographed by Marili Andre, the images show the models in motion, with gestures that sit somewhere between dance and falling. Nothing is completely still, and that is part of the message. Beauty here is not a perfect pose, but something that appears even when everything feels unstable. Body, clothing and attitude work together to tell a story of fragility and strength at the same time.
The collection unfolds through pastel tones, projected shadows of natural landscapes and an atmosphere that is constantly shifting. These moving backdrops contrast with the garments, which include black lace dresses, small flashes of colour and YVMIN jewellery that adds shine without breaking the delicacy.
Rather than simply selling a pretty image, SHUSHU/TONG puts forward an idea: beauty can be an inner energy, a quiet form of resistance. It is not about being perfect, but about continuing to move, even when balance is fragile. And that is what makes this campaign compelling — it does not shout, but it does not give up either. It simply reminds us that, as long as we remain ourselves, we are still alive.
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