DKNY returns to Hailey Bieber to recreate the New York style

For Spring 2026, the brand immerses itself in the downtown art scene of the 1960s.

Hailey Bieber reprises her role as the global face of DKNY in a campaign that places her inside an artist’s loft—New York‘s creative space par excellence—surrounded by black-and-white photographs of herself modelling the new collection. The staging plays with self-reference, image construction and visual culture, connecting directly with the urban, cultural and creative spirit of DKNY.

The styling reinforces this narrative with a studied naturalness that exudes authenticity. Hailey appears in a trench coat and denim shirt open over body-hugging layers; tailored trousers and loafers contrasted with a bra and oversized top; the iconic “Naked Dress” made famous in “Sex and the City”, now reinterpreted in black with transparent straps; a polished pinstripe mini dress; and relaxed jeans paired with a blazer with a clear 90s attitude.

There is also a very special collaboration with the New York Yankees, offering an accessory that lives up to New York culture. In a palette dominated by black, beige, white and denim, accessories take centre stage.

The new collection is now available at DKNY.com and at selected retailers worldwide.