We connected with Paris Hilton through KARL LAGERFELD's SS26 campaign

We get to know the eternal it-girl through an exclusive Q&A.

KARL LAGERFELD presents its new Spring-Summer 2026 campaign, “From Paris with Love”, and does so with the help of a cultural icon who perfectly understands the language of show business, fashion and self-mythology. Yes, we are talking about Paris Hilton, who for the second consecutive season becomes the face of the Maison, consolidating a collaboration that is conceived as a direct conversation between legacy and pop culture.

Captured by photographer Chris Colls, the campaign takes place in a location steeped in symbolism: 21 Rue Saint-Guillaume, KARL LAGERFELD‘s historic headquarters in Paris. A space where Karl‘s past continues to be present.

‘Entering Karl’s world was a very personal experience, true to both Karl’s DNA and that of the brand. It wasn’t about looking back, but about being present in a space where his legacy continues to evolve,’ says Paris.

The celebrity moves through the Maison with naturalness, confidence and that carefree glamour that is part of her unmistakable essence. Her energy further elevates the looks towards a polished expression that is fully aware of its cultural impact. At her side is Sean O’Pry, who champions the menswear collection with an elegant and discreet presence and a refined, relaxed style.

Taking advantage of this iconic moment for KARL LAGERFELD, we had the opportunity to access an exclusive Q&A with Paris Hilton:

A KARL LAGERFELD quote that inspires you right now?

EVOLUTION IS THE SECRET FOR THE NEXT STEP

– Dream summer destination?

On a boat lost at sea with my family.

– Sunglasses or heels?

Sunglasses – always.

– Metallics or pastels?

Pastels.

– Tailoring or denim?

Depends on the day…

– Favorite emoji to describe the campaign?