The partnership between adidas Originals and Peso Pluma is now official. The German brand is adding the Mexican artist to its global family in a move that strengthens its ties to contemporary music and culture, especially in Latin America.
The international expansion of Mexican music and the leading role that Peso Pluma has played in that process is key to understanding this signing. The artist has managed to position corrido tumbado in the global market without disconnecting it from its roots, establishing himself as one of the most influential figures on the current scene.
As the singer himself has said, this collaboration represents the fulfilment of a personal and professional goal. Partnering with adidas not only connects him with the icons of his childhood, but also means taking on the responsibility of representing Mexico and a new generation of creators who are projecting their culture on an international scale.
For adidas, the incorporation of Peso Pluma is part of a strategy that prioritises profiles with the ability to generate conversation and cultural relevance. The brand continues to strengthen its position at the intersection of sport, fashion and music, betting on talents who influence both the charts and the dynamics of streetwear.
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