Central Cee leads the new era of UGG® SS26

After releasing his new track ICEMAN FREESTYLE, Central Cee is also the undisputed star of UGG’s Spring 2026 collection. The British artist, who has become one of the most influential names in contemporary rap and a style icon for his generation, leads the Californian brand’s new global campaign and embodies its evolution towards comfortable, versatile and culturally connected luxury.

Central Cee poses in front of a wall of clocks showing different times around the world: London, New York, Tokyo. The scene is no coincidence. It serves as a statement of principles about the transnational reach of the artist and the brand itself, but also as a metaphor for the timeless style that UGG® is championing this season.

The conceptual starting point is the iconic UGG Tasman, a silhouette that has become a cult favourite thanks to its adoption by athletes and celebrities in tunnel walks and high-impact urban styles. Building on this foundation, the brand presents its new offering: the Otzo Clog, destined to become the brand’s next icon.

A unisex design that combines premium nubuck leather and a wool inner lining, balancing cosy heritage with more streamlined lines. A piece designed for everyday wear, but with enough character to transcend it. In Central Cee, it finds the perfect vehicle: someone capable of translating comfort into statement and functionality into cultural symbol.

The visual narrative is completed by the presence of Olympic snowboard champion Su Yiming, who brings a different perspective from a minimalist setting and a more refined aesthetic. His appearance reinforces the dialogue between sport, street culture and fashion that UGG® has been building in recent years.

Discover the entire collection at ugg.com.