The Y2K aesthetic is back with adidas Originals Eyewear

This season, identity becomes the true creative focus.

Connecting the Trefoil legacy with the energy of contemporary culture, adidas Originals Eyewear unveils its new campaign, infusing its historical values into a fresh narrative designed to resonate with a generation that moves freely. Authenticity and self-expression lead a visual discourse where eyewear is pure attitude and each frame functions as a tool for empowerment.

At the heart of the collection is the OR0142 model, which stands out for its bold, enveloping silhouette that draws directly on the codes of the 2000s and Y2K aesthetics. Sporty yet stylish, technical yet cultural, it encapsulates a generation that blurs the boundaries between eras, disciplines and scenes. Its frame naturally blends sport and style, reaffirming the essence that has always defined adidas Originals.

The proposal is completed with the OR0143 model, a sun silhouette that amplifies the contemporary character of the collection; and the OR5140 and OR5143 models, two optical frames designed with the aim of projecting a strong, versatile and personal identity.

The campaign’s creative resources capture the vibrant essence of a constantly evolving culture. In 2026, the Trefoil is established as a global symbol of authenticity.