Willy Chavarria turns up the volume with 'Spicy Pastels' and signs his most personal chapter

Fashion always finds new ways to tell stories. This time, Willy Chavarria does so from a more honest place with Spicy Pastels, his spring/summer 2026 collection. It is a step forward for the brand. It grows without letting go of that raw emotion that has always been its hallmark. When he talks about something ‘rebellious’ and ‘deeply personal,’ it doesn’t sound like a nice phrase. It feels real. It is identity with character and vulnerability with strength.

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Under the Casa Chavarria label, the campaign embraces the aesthetics of Latin soap operas. There is drama, intense looks and a touch of exaggeration that works. Diego Bendezu directs and photographs the story in retro interiors. Green carpets, impossible wallpapers and rooms that seem frozen in time. Everything creates a constant tension. It feels like someone is about to confess everything at any moment.

The real star is colour. Chavarria builds the collection with shades such as Bubblegum, Papaya, Red Hot, Bourdin Blue, Butter, Uniform Green, Concrete and Masa. The names set the tone even before you see the garment. It’s not just a pretty palette. Each colour conveys intention. Pastels clash with brighter accents, creating energy. This contrast between soft and powerful gives the entire collection its character.

Accessories with intention

The proposal does not stop at clothing. It also brings in accessories with real presence, especially bolero bags and oversized clutches. Far from being decorative add-ons, these pieces strengthen the message and complete each look. Together, they make the theatrical spirit of the campaign feel cohesive from start to finish.

In the beauty section, nothing is left to chance. Chavarria works with stylist Joey George to define the hair. They use products from the brand created by Oribe Canales, specifically the Hair Alchemy line and the dry texturising spray. The result fits in with the visual narrative. From the colour to the hairstyle, everything responds to the same idea.

Ultimately, the collection sends a clear message. Luxury is not about appearances or showing off. It is about doing things with intention and attention to detail. The brand wants to grow and play in a bigger league. But it does not forget what made it strong. It does not break with its essence. It moves forward with confidence and consistency.