Gabbriette as a Bride for Jimmy Choo

Jimmy Choo arrives with “The Rules of Engagement” and makes one thing clear from the start: being a bride is no longer about following a set script. To prove it, the brand puts Gabbriette front and centre, who is anything but your typical catalogue bride. With her distinctive style and effortless confidence, she moves through the campaign as if to say, yes, I’m getting married… but on my own terms. And it works, because everything feels more genuine and far less forced.

The campaign is directed by Mark Kean, a photographer and creative director connected to the world of fashion, with styling by Vanessa Coyle, who is responsible for shaping the looks and bringing cohesion to the overall image. Thanks to that collaboration, everything feels polished yet natural, almost as if Gabbriette is enjoying the moment rather than posing for it. And woven into it all is that honest, slightly playful line — “a pair of shoes is never enough” — which neatly captures the spirit of the campaign without overcomplicating it.

As for the 2026 bridal collection, it blends classic designs with new proposals in a very सहज way. On one hand, there are styles like SACORA, detailed with pearls, or AURELIE, which combines lace and crystals. On the other, iconic models such as SAEDA and AZIA remain, while newer additions like FAIZ and FAYA bring in a different, slightly bolder edge. In short, there’s something for every taste, without losing a sense of style.

To complete the look, accessories like the BON BON bag are designed not just for the wedding day, but to be kept as a lasting memento. At its core, the message is simple: it doesn’t need to be complicated. It’s about enjoying the moment, feeling good, and being yourself. And seeing Gabbriette dressed as a bride makes one thing clear — yes, you can be elegant… without ever losing who you are.