‘Love Prevails’ by adidas Originals and Willy Chavarría is all about resilience and community

Against a global backdrop marked by tension and uncertainty, Willy Chavarria chooses to present a narrative in which love is radical.

‘Love Prevails’ by adidas Originals and Willy Chavarría is all about resilience and community

The collection is conceived as an emotional manifesto that goes beyond the purely aesthetic to take on the character of a political gesture—both intimate and collective in nature.

Against a global backdrop marked by tension and uncertainty, Willy Chavarria has chosen to present a narrative in which love is radical. This is achieved in a campaign—directed and styled by Chavarria himself—where the starting point is the idea of choosing love when everything else is pushing in the opposite direction.

Far from resorting to confrontation, “Love Prevails” speaks of resilience through empathy, dignity and community. The accompanying images symbolise this vision with scenes in which gentleness overcomes harshness, freedom triumphs over fear, and life inevitably finds a way.

It is precisely at this crossroads that the new Chavarria Superstar emerges, a romantic reinterpretation of the iconic adidas Originals silhouette. Retaining the essence of the classic shell toe, the designer adds his own personal touch with a rose-shaped sculpted shell toe. A delicate yet striking detail that transforms the trainer into a piece steeped in symbolism and a kind of ode to the streets and everything they represent.

The collection is rounded off with a selection of apparel that expands on this same narrative universe: bomber jackets, hoodies, cargo jackets and pinstripe tracksuits complete the Chavarria wardrobe, which will be available from 18 April on la app CONFIRMED and at adidas.es.

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