Making “hot girl summer” the official summer uniform.
Nothing can stand in the way of the new pop star. Not stadiums, not collaborations, and now not even the swimwear industry, as she has just announced the launch of her first swimwear collection for MAIN ROSE, the lingerie brand she founded last year. And it makes perfect sense, as she has embraced siren-core – in its most colourful form – the beach, the Y2K aesthetic and the effortless attitude, turning all of this into her own signature style.
With looks that seem to have stepped straight out of an endless summer and a concept inspired by the idea of ‘hot girl summer’, this new collection is conceived as an extension of its own identity, where the warmest season of the year becomes a way of life in itself.
The collection embraces the most sensual and nostalgic aspects of summer with leopard and snake prints, citrus hues and vibrant pinks, as well as silhouettes designed to allow you to move freely and feel confident. Low-cut tops with curved lines, metallic details, briefs with side ties and Brazilian cuts… Everything in this capsule collection enhances the summer mood.
Scroll through the gallery below to see the campaign images shot by Charlotte Rutherford in Miami:
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