adidas Originals and Miaou bring back the paparazzi aesthetic of the 2000s

Fashion, sport and celebrity culture come together in this second instalment.

Under the creative direction of Alexia Elkaim, adidas Originals and Miaou present a collection that draws direct inspiration from WAG culture, the media boom in football, and that off-duty style that turned the walk home from the stadium into an impromptu catwalk. With Victoria Beckham as the collection’s inspiration, the garments reinterpret the aesthetic codes of one of the most visually inspiring eras in the world of sport.

At the heart of the collection are the new trainers, a reimagining of the Megaride silhouette that combines smooth leather with three raised silicone stripes and details featuring the logos of both brands, thus marking this iconic collaboration. They are available in two versions: one in silver with orange accents and another in baby blue with silver detailing.

The apparel range includes a graphic T-shirt featuring the slogan “Miaou Sport” and a customised crest; a light blue corset with elasticated side laces; and white nylon tracksuit bottoms with concealed zips.

Scroll through the gallery below to see the official campaign images, featuring footballer Riccardo Calafiori and model Alyson Dubey.