‘The Pulse’ takes us on a journey through an Andalusia brimming with passion, tradition and rhythm.
To mark its 60th anniversary, rabanne has decided to reconnect with Paco Rabanne’s Spanish roots, and has done so through a story characterised by movement, sensuality and collective emotion. And although ‘The Pulse’ could be seen as an exercise in nostalgia, it is in fact understood as a contemporary interpretation of flamenco, of identity and of that invisible energy that transforms a space long before the magic happens.
Here, the rhythm shifts; it slows down, becomes more intense and settles into the body. Andalusia becomes the perfect setting for exploring that suspended identity that defines both flamenco and the rabanne universe. Between Holy Week and the Feria, the nights grow longer and a sense of anticipation takes hold of the body, and this is precisely what the House takes as the starting point for its concept.
Flamenco, a discipline deeply rooted in Andalusian culture, continues to evolve today thanks to a new generation of artists capable of honouring its legacy and projecting it into the future, just as rabanne does. From the very beginning, the designer understood fashion as a movement, and in “The Pulse” this idea takes shape once again.
The campaign begins just before nightfall, amidst those shared rituals of preparation where, in truth, the magic is already unfolding. Right at the heart of the story is Carmen Avilés, embodying that spirit alongside the Farruquito lineage, a symbol of cultural continuity that remains intact. Surrounding her, new Andalusian talents, such as Mitch and Irene Ruiz, reinterpret the tradition from within, transforming it into something contemporary, immediate and full of life. Together they bring a different energy, much freer, breaking down structures to the rhythm of the music of the great Yerai Cortés.
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