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ABRA FW23: between the Middle Ages and the 2000s

ABRA FW23 is a tribute to Abraham’s childhood images, ranging from medieval to the CUSTO Barcelona obsession of the 2000s.

The number 14 of Avenue Parmentier in the 11th arrondissement of Paris was the space chosen by the Alicante designer Abraham Ortuño for the ABRA FW23 fashion show.

This season ABRA is heavily inspired by medieval aesthetics. As a child, Abraham grew up watching animated films from the 80’s, such as Lord of the Rings and Heavy Metal, on tapes collected by his father, a big fan of animated films. These films have since become a significant influence on his work, and this season it is more evident than ever.

The FW23 collection incorporated velvet, leather and a new washing technique to make the cotton look like an antique fabric. The latter a nod to the clothes he and his brother used to wear.

When he visited his family for Christmas, he took along his favorite garments from when he was 17, mostly from brands like No Fear, Rottweiler and… CUSTO Barcelona. CUSTO Barcelona was her favorite brand, and she still has a huge collection of their T-shirts. In high school, he spent the day drawing designs with Custo’s prints. This season she has decided to pay tribute to Custo and his work by collaborating with the brand. The collaboration,

mixes her favorite Custo prints with Abra’s most iconic accessories and ready-to-wear, making it a dream come true.

With a Y2K aesthetic as is the ABRA(@abra_now) universe and full of winks to the designer’s childhood icons, this collection is a sample of why Abraham is one of the creative directors of the industry that we must have on our radar. His transgressive proposals have conquered fashionistas and celebrities around the globe.

And you, what did you think of ABRA FW23?

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