On 12 September, Xavi García and Franx de Cristal will inaugurate their new ACROMATYX concept store at Calle Fúcar, 18, in Madrid. The space was designed by architect Tito Pérez Mora. It is open, flexible, and capable of adapting to the brand’s collections and activities.
ACROMATYX is the natural evolution of 44Studio, the Spanish brand with which its founders broke into the fashion scene ten years ago. Its approach combines aesthetics, elegance, and avant-garde vision. Since 2021, the brand has maintained its original values while deepening its research into pattern-making, the authenticity of artisanal tailoring, and the exploration of volumes. Its products are developed ethically and sustainably, and the brand collaborates with local artisans and companies. Each piece aims to evoke emotions and is aimed at those who conceive fashion as an inclusive space, without labels.
ACROMATYX’s trajectory is closely linked to Spanish culture. Highlights include the creative direction of SALON44, an international reference in hairdressing, as well as work in styling, performance, and design through the 44STORE space.
After showing collections on the EGO platform at Mercedes-Benz Fashion Week Madrid and at Paris Fashion Week, the brand consolidated its position in February 2024 on the official calendar of established designers at Madrid Fashion Week with the collection 005 TECHNO. In September, it presented 006 MODERN POETRY.
International recognition came quickly. In June 2024, ACROMATYX received the award for ‘Best Collection 2024’ at the Spanish Fashion Academy Awards. Also in October, it won the international award ‘Guest Country Spain Fashion Trust Arabia’. In April 2025, it presented 007 Esencia on the 080 BARCELONA FASHION runway, consolidating its own language within contemporary Spanish fashion.
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