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adidas and Sporty & Rich are back this season

At the forefront of the new launch are two silhouettes that perfectly encapsulate the temporal duality of the proposal.

adidas and Sporty & Rich are back this season

Retro minimalism, athletic spirit and nineties nostalgia.

The latest chapter in the love story between the brand founded by Emily Oberg and the three-stripes giant arrives just in time for summer with a series of refined pieces ready to conquer both the city and the tennis court – and, of course, the beach.

At the forefront of the new release are two silhouettes that perfectly encapsulate the duality of the proposal. On the one hand, the ADIZERO ADIOS, with a two-miler spirit and technology designed for performance. On the other, the Blanc, an impeccable nod to the 70’s archives that exudes pure sporting heritage. Both versions are in white with bottle green accents and subtle co-branding highlights.

In the apparel section, there are garments that oscillate between preppy and functional: tennis skirts, knitted sweaters and light jackets that build the ideal closet for the hot season. All under the same clean and organic chromatic palette, in the purest S&R style.

The launch is scheduled for May 30, through adidas Originals and Sporty & Rich.

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