adidas continues to turn football into culture, now in partnership with Dellafuente

The artist unveils the new collection of away kits for the World Cup.

adidas Originals places Dellafuente at the heart of its latest campaign, where sport, music and style come together in a cultural move. The return of the brand’s iconic trefoil to the international stage, for the first time in 36 years, deserves a campaign that lives up to the anticipation. The result is a move that taps into nostalgia and reimagines the present of the beautiful game from a much broader perspective, where aesthetics matter just as much as high performance.

To this end, the sports giant has brought together a stellar line-up that transcends disciplines and geographical boundaries. From legends such as Lionel Messi to the new generation represented by Lamine Yamal, and including key figures from the music industry such as Bizarrap. But it is Dellafuente who anchors the initiative in a particularly significant dimension: the cultural one.

A long-standing brand ambassador, the artist has gradually built a unique world – somewhere between the spiritual, the urban and the emotional – that resonates with a generation that no longer sees football as just a sport. His recent success confirms this, having filled Madrid’s Estadio Metropolitano twice over two unforgettable nights.

His involvement in the campaign reinforces the idea that the shirt is no longer just a piece of kit for competition, but has become a cultural icon.