adidas discontinues partnership with Balenciaga

The collaboration between adidas and Balenciaga has been temporarily suspended due to Demna Gvasalia’s controversial Gift Shop campaign.

The reason has to do with recent unfortunate decisions by the Kering-owned brand. Most of the pre-orders have been cancelled, including those for the aged-effect Stan Smiths.

The German company sent an email to those who had placed these orders, apologising and clarifying that the brand is re-evaluating its relationship with Balenciaga, and will continue to report on the decision.

The Balenciaga case seems to have generated a tsunami of opinion in the fashion landscape that is affecting every relationship the brand has with other brands. How will this story end?

The macabre of Balenciaga.