adidas Originals and Bad Bunny continue their collaboration with the launch of the new Gazelle Indoor, a bold reinterpretation of the classic Gazelle model that embodies the concept of “The right thing in the wrong place”, an expression of style and freedom.
The concept of “The right thing in the wrong place” is based on the idea that certain design details that might normally seem out of place become standout elements when creatively reinterpreted. Every detail counts. This approach is reflected in the overall design of the shoe, standing out as a central theme of the campaign and offering an innovative take on an iconic silhouette.
The Gazelle Indoor fuses the classic double tongue with disruptive details, such as an inverted “T” toe box and an external size label on the heel. These elements, initially surprising, are seamlessly integrated into the design, challenging expectations and redefining conventions.
This release celebrates the essence of Benito Martínez Ocasio, aka Bad Bunny, and is inspired by his bold irreverence and innovative approach to art. Registrations to purchase the shoes will be available on the CONFIRMED app and the main adidas app starting September 16, and they will be available to purchase on adidas.com/badbunny and in-store starting September 21.
The Adizero Adios Neftenga undergoes the Wales Bonner treatment.
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