adidas Originals and Real Madrid launch the “LFSTLR” collection

Fusing urban fashion and sporting heritage to transform classic football kit into a piece of contemporary lifestyle wear.

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Designed for a new generation of supporters – those who live and breathe the club not only during the 90 minutes of the match, but also in their everyday lives – LFSTLR offers a different way of showing your support for Real Madrid.

The collection is inspired by the blokette core trend, a hybrid between blokecore energy and quiet luxury. The result? Garments that reconceptualise sports merchandising with a very clear intention: to display a cultural symbol in the form of a crest.

This launch marks a turning point from conventional kits, focusing on ample volumes, premium textures and 3D patterns that add structure and presence. The garments combine elevated aesthetics and bold design that pay tribute to Real Madrid‘s winning identity.

LFSTLR is now available at official adidas stores, selected retailers and adidas.es.