This is the latest campaign from the sports giant where it not only remembers the past but also looks to the future of style and culture.
Directed by Thibaut Grevet, the short film is presented as a visual ode to iconic adidas advertising moments, while paying homage to all the silhouettes that defined generations.
The audiovisual project, which accompanies the SS25 collection, begins with a sequence of black and white shots and is then charged with colour and energy. The soundtrack is provided by The Platters, with the track “Only You (And You Alone)” adding a nostalgic and timeless touch, encouraging the message of the campaign. The result is a visual symphony that captures the essence of the three stripes.
And of course, the three star models of the moment are the Superstar II, the handball Spezial and the Samba OG. Each of them has a special symbolic charge that transcends the barriers of time, accompanied by the iconic adidas Firebird set.
You can take a look at the campaign below:
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram
You may also like...
