The sports giant’s latest global campaign highlights one of its most historic silhouettes.
Following the first chapter of The Original, released earlier this year, adidas Originals elevates the discourse through a visual and narrative homage that highlights authenticity as a form of cultural resistance. Directed by Thibaut Grevet, the project takes shape in a raw, black and white setting, where the timeless essence of the Superstar breathes unfiltered.
And as every icon needs a loudspeaker, the brand with the three stripes has called upon Samuel L. Jackson to give voice to the manifesto. The result is a campaign divided into two acts: “Pyramids” and “Clocks”. The first is a teaser that compares the longevity of great human constructions with the cultural impact of a sneaker. The second is the main short, where seven figures defining the ‘now’ and drawing the ‘after’ line up as true Originals: Missy Elliot, Mark Gonzales, Anthony Edwards, GloRilla, Teezo Touchdown, JENNIE and Gabbriette. Each of them represents a different pillar of the brand’s cultural universe, but they all share the same spirit: breaking the rules through authenticity.
At the same time, two OG combinations – black and white – are presented, accompanied by the iconic Firebird tracksuit, the same one that has been making its mark since 1967 and is now celebrating its most desired comeback.
“It only takes one for there to be a thousand. Superstars don’t follow the crowd, they create it”.
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