adidas Originals unveils new watch collection for SS23 season

The new adidas Originals watch collection is true to the brand’s DNA with its characteristic sporty touch and streetwear influence.

Inspired by sports and street culture, the new adidas Originals watch collection is true to the brand’s DNA. The watches offer a modern take on classic silhouettes, blending the best of watch design and technology with references to the brand’s rich heritage and inspiration from street culture.

Innovation and attention to sustainability are among the hallmarks of this new collection, which is composed of analogue, chronograph and digital timepieces in a wide variety of materials. Each creation is designed with the iconic Trefoil logo.

The collection consists of models such as the Expression One which comes in a pared-down yet striking design that perfectly encapsulates the soul of adidas Originals. With a 44mm case made from recycled stainless steel and mineral crystals, the watch comes in a gold metal with black or matte metal with mineral green.

The adidas City Tech Two watch is equipped with a countdown timer, stopwatch and world time. The Retro Pop Digital series comes in a geometric, minimalist design with 80s influences and features a rectangular case. The available shades are blue, black and white.