The creative director presents the brand’s latest campaign, where he turns the creative process into a visual manifesto of radical experimentation.
Photographed by the unmistakable Tim Walker, styled by Alastair McKimm and directed by Lina Kutsovskaya, the proposal is anything but conventional. In it, fashion becomes a chaotic collage where cuts are celebrated and each image—altered, scribbled on and reconstructed—breaks down the idea of perfection.
Tools of the trade emerge as symbolic elements and emblems of creativity that cuts, rewrites and reimagines. An ode to craftsmanship in an increasingly digitalised world.
Like Appiolaza‘s own collection, Walker‘s images are re-photographed, distorted, and extended. The result is a constantly flowing narrative where time and scale fold like paper. Nothing is definitive. Everything is under construction.
And speaking of new campaigns… SHUSHU/TONG FW25: Duality, fiction and femininity.
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