Agent Provocateur recruits athletes in its latest campaign

Luxury lingerie brand Agent Provocateur has recruited four international athletes – pole vaulting champion Alysha Newman, gymnast Georgia-Mae Fenton, Olympic sprinter Queen Harrison and climber Sasha Digiulian – for its Spring/Summer 2020 campaign, entitled #WePlayToWin.

Dressed in the brand’s latest models, the four women show off their skills on the field, court and more. Newman wears an opulent gold chain and an open-shouldered floral dress, while Digiulian and Harrison model the brand’s delicate lingerie in pastel colors and floral motifs. The athletic-inspired pieces that include a body with a logo, a short-sleeved top and an underwear set are a perfect fit for the campaign’s cast.

Here is the new campaign of Agent Provocateur.