Agent Provocateur signs Paris Hilton for its 30th anniversary

One of the most iconic celebrities of all time joins the lingerie brand once again to shine in their latest campaign.

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Looking back, the relationship between Paris Hilton and Agent Provocateur goes back almost 25 years to 2000, when the superstar helped open the Melrose Avenue store. Since then, they’ve been close, and now that the brand is celebrating its 30th anniversary, it’s no different.

For this special occasion, Paris looks stronger and more confident than ever as she poses for Greg Williams, who captured the campaign images. They showcase this season’s collection, which is inspired by the archives of AP‘s first collection.

‘Paris is everything a true Provocateur should be: fearless, feminine and unafraid to live by her own rules. She has been part of our AP family for a long time: she has always worn and loved the brand,’ enthuses Sarah Shotton, Creative Director of Agent Provocateur.