Fusing tradition and ritual, Aitor Goikoetxea’s “Adarrak” collection conquered Madrid Fashion Week. So much so that the Biscayan designer won the award at the 21st edition of the Mercedes-Benz Fashion Talent.
The Biscayan designer, Aitor Goikoetxea, was the winner of the Mercedes-Benz Fashion Talent with “Adarrak”, within the framework of Allianz Ego at Mercedes-Benz Madrid Fashion Week. A graduate of IED Barcelona and winner of an international ITS Responsible Creativity Award Powered by Allianz, Aitor seeks to ensure that “tradition, craftsmanship and nostalgia are always present in his work”.
Therefore, for his new collection, the 22-year-old designer was inspired by “vulnerability and tradition”, by traditional costumes that are often worn with a sense of “ritual” and that play with the barrier between man and beast. For Aitor, the materials in the collection are everything: the prints, textures and colours create a universe full of nostalgia and tradition.
To present the collection, in addition to a photographic campaign by Jorge Fuster, the designer entrusted the director Valentino R. Sandoli to create a film that would encapsulate the ideas of the collection and which would be screened before the fashion show as a preamble, and as a starting point for the sensations they wanted to transmit.
The film clearly reflects the idea of the rite as a social event and is constructed in a frenetic way to gradually accompany the designer’s universe, ending with a moment of apotheosis climax that identifies perfectly with the garments of the “Adarrak” collection and that spirit where tradition, rite, fear, past and present meet.
Fashion Film “Adarrak” credits
Directed by Valentino R. Sandoli @valentinosandoli
Creative Direction by Valentino R. Sandoli & Aitor Goikoetxea @aitorgoiko_
Produced by Mafer García @mafergarciacarrillo
Production – Luma Film Production @lumafilmproduction
Cinematography – David Lázaro @soylazaro_
Art Direction – Julu Martínez @julumaga
Music and Sound – 86Tales @_86tales_ Gordian Gleiss @gordiangleisz Marie Guegeais @86talesmarie
Editing – Gorka Atarés @gorka.atares
Color Grading – Gradepunk // Sebastián Martín @gradepunk @sebastianmartinmartinez
MUAH – Miki Valles @miky.valles
1AD – Sofia Usachenko @lev.ia
2AD – Egoitz D. Ibergoitia @egoitz.d
DA – Ignacio Pérez Salvatierra Saavedra @igneooo
Production Assistants – Claudia Lima, Rocío Yelamos, Héctor Flores @clauul1ma @roocioyelamos @hector_f96
Steadycam – Alejandro Lázaro @alejandrocameraop
Graphic Designer – Héctor Mangas @hectormangas
Making Of – @improfilms
1AC – Lucho Parada @luchoparadac
2AC – Alejo Iglesias @alejoiglesiasduran
Videoassist – Cari Cotache @caryvaly
DIT – Michele Scaramella Cordero @m_scaramella
B Camera – Alisa Truyol @alisatruyol
Gaffer – Daniel Fuertes @daniel.fuertes19
Best Boy – Aitana R. Pascual @horror.vaacui
Sparks – Pablo Antón García, Alicia Rodríguez Llorente, Jorge Ortega @pablo_agrcia @alice.rll
Art Assistants – Irene Termenón, Gonzalo Muratel, Cati Fernández @ireterme @gmuratel @caticlairac
Styling Assistants – Jon Mikel, Aitor Vidal Prior, Paula García Pérez @jm.delvalle @aitorvidalprior @paulas.iris
MUAH Assistant – Alba Córdoba @albaxcordoba
Casting by Giovanni Fedele and Zerek Green // Zerek Studio @giovannifedele @zergreen @zerek_studio
Casting Assistant – Miguel Braña @miguel.brana
George Steane @george_steane
Isidro (Zihao Li), Weri Bouchakour, Diego Ambrosio, Gabriel Samaniego, Guillermo Oyie Sikoko, Máximo Ramírez, Fernando Fraga, Febo Napoleón, Nacho Ripoll, Morna Izcara, Enrique Díaz, Javier Navarrete, Scott William, Javier Cuero, Nick O’Brien, Nicolas Carro
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