Aitor Goikoetxea, winner of Mercedes-Benz Fashion Talent, presents “Adarrak”

Fusing tradition and ritual, Aitor Goikoetxea’s “Adarrak” collection conquered Madrid Fashion Week. So much so that the Biscayan designer won the award at the 21st edition of the Mercedes-Benz Fashion Talent.

 

The Biscayan designer, Aitor Goikoetxea, was the winner of the Mercedes-Benz Fashion Talent with “Adarrak”, within the framework of Allianz Ego at Mercedes-Benz Madrid Fashion Week. A graduate of IED Barcelona and winner of an international ITS Responsible Creativity Award Powered by Allianz, Aitor seeks to ensure that “tradition, craftsmanship and nostalgia are always present in his work”.

Therefore, for his new collection, the 22-year-old designer was inspired by “vulnerability and tradition”, by traditional costumes that are often worn with a sense of “ritual” and that play with the barrier between man and beast. For Aitor, the materials in the collection are everything: the prints, textures and colours create a universe full of nostalgia and tradition.

 

To present the collection, in addition to a photographic campaign by Jorge Fuster, the designer entrusted the director Valentino R. Sandoli to create a film that would encapsulate the ideas of the collection and which would be screened before the fashion show as a preamble, and as a starting point for the sensations they wanted to transmit.

 

The film clearly reflects the idea of the rite as a social event and is constructed in a frenetic way to gradually accompany the designer’s universe, ending with a moment of apotheosis climax that identifies perfectly with the garments of the “Adarrak” collection and that spirit where tradition, rite, fear, past and present meet.

Fashion Film “Adarrak” credits

Directed by Valentino R. Sandoli @valentinosandoli

Creative Direction by Valentino R. Sandoli & Aitor Goikoetxea @aitorgoiko_

Produced by Mafer García @mafergarciacarrillo

Production – Luma Film Production @lumafilmproduction

Cinematography – David Lázaro @soylazaro_

Art Direction – Julu Martínez @julumaga

Music and Sound – 86Tales @_86tales_ Gordian Gleiss @gordiangleisz Marie Guegeais @86talesmarie

Editing – Gorka Atarés @gorka.atares

Color Grading – Gradepunk // Sebastián Martín @gradepunk @sebastianmartinmartinez

MUAH – Miki Valles @miky.valles

1AD – Sofia Usachenko @lev.ia
2AD – Egoitz D. Ibergoitia @egoitz.d
DA – Ignacio Pérez Salvatierra Saavedra @igneooo

Production Assistants – Claudia Lima, Rocío Yelamos, Héctor Flores @clauul1ma @roocioyelamos @hector_f96

Steadycam – Alejandro Lázaro @alejandrocameraop

Graphic Designer – Héctor Mangas @hectormangas

Making Of – @improfilms

1AC – Lucho Parada @luchoparadac
2AC – Alejo Iglesias @alejoiglesiasduran

Videoassist – Cari Cotache @caryvaly

DIT – Michele Scaramella Cordero @m_scaramella

B Camera – Alisa Truyol @alisatruyol

Gaffer – Daniel Fuertes @daniel.fuertes19
Best Boy – Aitana R. Pascual @horror.vaacui
Sparks – Pablo Antón García, Alicia Rodríguez Llorente, Jorge Ortega @pablo_agrcia @alice.rll

Art Assistants – Irene Termenón, Gonzalo Muratel, Cati Fernández @ireterme @gmuratel @caticlairac

Styling Assistants – Jon Mikel, Aitor Vidal Prior, Paula García Pérez @jm.delvalle @aitorvidalprior @paulas.iris

MUAH Assistant – Alba Córdoba @albaxcordoba

Casting by Giovanni Fedele and Zerek Green // Zerek Studio @giovannifedele @zergreen @zerek_studio

Casting Assistant – Miguel Braña @miguel.brana

George Steane @george_steane

Isidro (Zihao Li), Weri Bouchakour, Diego Ambrosio, Gabriel Samaniego, Guillermo Oyie Sikoko, Máximo Ramírez, Fernando Fraga, Febo Napoleón, Nacho Ripoll, Morna Izcara, Enrique Díaz, Javier Navarrete, Scott William, Javier Cuero, Nick O’Brien, Nicolas Carro