The creative consultant and it-girl perfectly embodies everything Tommy Hilfiger has to offer in its latest capsule.
Once again, the TOMMY JEANS universe proves that it knows the rules and codes of today’s streetwear, understanding the pulse between street and digital aesthetics, but without losing sight of its preppy heritage. But this time it does so with the help of one of the most influential voices in the industry: Aleali May, a key figure in the intersection between fashion, music and urban culture.
That’s when Tommy Girl‘s new collection emerges, where oversized denim in washed finishes and varsity jackets find their space and coexist with frayed denim miniskirts, rugby shirts and even dresses with rhinestones. A very attractive play of contrasts that exudes sport, rebelliousness, femininity and style in equal parts and in an original colour palette to suit all tastes.
‘For me, Tommy Girl has always been a movement, an attitude that defined one generation and continues to evolve with the next,’ says Aleali. ‘As the first Guest Creative Advisor, I’m proud to be a part of creating its legacy today. It’s not about nostalgia, it’s about celebrating the way each girl is herself without complexes.’
The campaign, directed by Clara Balzary, captures the essence of this new visual revival, and features Jang Won-Young, Samara Cyn, Lindsay Vrckovnik, Eniola Abioro and, of course, Aleali May.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram
You may also like...
